Ed Smerdon is an insurance wordings specialist. He brings over 30 years experience in the legal and insurance industries to his focus of helping firms deliver the higher standards and greater clarity in policy wordings that regulators now expect.

Ed helps firms ensure their policy wordings deliver contractual certainty for all parties, assisting firms with the regular review and updating of products to ensure they are keeping pace with current standards. Ed is a qualified solicitor in England & Wales and is authorised and regulated by the SRA in his personal capacity.

Ed is Consulting Editor of “Directors’ Liability and Indemnification: A Global Guide (Fourth Edition)” which now includes new chapters on Jersey and Guernsey (Offshore) and Sweden (Nordics). Ed is also Director of Coverage Matters, a wording and product specialist adviser.

Specialist areas:

  • Consulting on wording related projects
  • Outsourced insurance policy drafting and amendment
  • Insurance / reinsurance programme reviews
  • Standardisation or updating of products within a portfolio
  • Bespoking a wording for a specific deal
  • Product development and innovation
  • Training on products
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